OneDosh is a cross-border payments platform designed to help users send, receive, and spend money globally through a single seamless experience.
MeBrandingYou partnered with OneDosh at an early stage to drive awareness, build trust, and accelerate user adoption within a highly competitive fintech market.
The Challenges
As a new entrant, OneDosh faced key challenges:
- Low brand visibility and limited market awareness
- Building trust in a crowded fintech space
- Communicating product value and use cases clearly
- Driving meaningful downloads from a cold start
What did
Mebranding you do
We focused on embedding OneDosh within communities rather than relying on traditional marketing approaches.
Using a multi-channel strategy, we executed the following:
Influencer & Partnership Strategy
We identified and collaborated with creators across fintech, lifestyle, and gaming to drive awareness and adoption.
- Secured and structured a long-term partnership with PlaywithTomide
- Activated influencer collaborations across multiple audience segments
Campus Activation & Ambassador Program
We built a strong on-ground presence within university communities:
- Launched a campus ambassador program across 14 universities
- Executed the Lead City VC Cup activation to drive real-time engagement and user acquisition
PR & Media Visibility
We increased brand visibility and discoverability through strategic placements:
- Secured features across platforms including Tunde Ednut, Zikoko, BusinessDay, and others
- Implemented keyword-driven PR to improve search visibility
Content & Social Media Execution
We managed and developed consistent, high-impact content across platforms:
- Created product explainer videos and motion graphics
- Led content shoots and creative direction
- Managed social media pages, content, and copy
The Results
- 5,000+ downloads within the first 5 months
- Strong traction across student and creator communities
- Increased visibility across digital and on-ground channels
- Established a scalable foundation for continued growth
- Brand awareness: Through online advertising and marketing, our efforts consistently increased brand awareness, measured across Lints’ social media platforms and brand mentions.
