CFAO Mobility is a leading automotive and mobility solutions provider, offering a range of vehicles and services across Africa.
CFAO Mobility partnered with MeBrandingYou to drive awareness, engagement, and attendance for the CFAO Mobility Open Day 2026, positioning it as a premium, hands-on experience for prospects, car enthusiasts, and industry stakeholders.
The Challenges
Despite being a well-established brand, the event faced key challenges:
- Driving strong awareness for the Open Day
- Converting interest into actual registrations
- Keeping the audience engaged leading up to the event
- Standing out in a crowded event and marketing space
- The goal was not just visibility, but intentional attendance and meaningful engagement.
What did
Mebranding you do
We started by understanding the target audience car buyers, enthusiasts, and professionals and what would motivate them to attend and engage with the brand.
Using these insights, we executed the following:
Campaign Strategy & Positioning
We positioned the Open Day as more than just an event but a full mobility experience.
- Built a countdown-driven campaign to create anticipation
- Developed messaging that emphasized experience, access, and exclusivity
- Focused on making the event feel valuable and worth attending
Campaign Strategy & Positioning
We designed and executed a structured email campaign to convert and retain interest.
- Created engaging email sequences leading up to the event
- Provided timely updates, reminders, and value-driven messaging
- Nurtured registrants from awareness to attendance
Content Development
We developed engaging, conversion-focused content across digital platforms:
- Event teasers and countdown content
- Informational and experience-driven creatives
- Messaging tailored to drive curiosity and action
Audience Engagement & Digital Promotion
We leveraged targeted outreach and community engagement to maximize reach:
- Engaged audiences across digital platforms
- Encouraged registrations through consistent communication
- Maintained momentum throughout the campaign period
The Results
- 1,000+ registrations for the Open Day
- Strong pre-event engagement and audience interest
- Increased visibility for CFAO Mobility across digital channels
- Successful positioning of the event as a premium mobility experience.
- Brand awareness: Through online advertising and marketing, our efforts consistently increased brand awareness, measured across Lints’ social media platforms and brand mentions.
