Sovereign Finance Limited Group (SFL) is a leading global financial institution in Lagos, Nigeria, that provides comprehensive financial solutions to individuals, Small and Medium-sized Businesses, Corporate Organizations & Government Institutions through unique investments, loans, leases, and financial advisory products and services designed to create lasting wealth for customers.
The Challenges
As a group company with other subsidiaries such as Liquid Crest Microfinance Bank, SFL Assets Limited, and Smart Exchange BDC Limited, there is a continuous need for an excellent brand image consistent across all marketing touch points for each business. SFL needed a creative agency to produce dynamic content to support its marketing initiatives and brand representation.
What did
Mebrandingyou do
Entrusted with the responsibility of representing SFL’s brand identity and marketing communication by creating creative designs for their digital platforms, we rendered the following services:
- Creative Services: We delivered visually stunning creative concepts through designs, infographics, motion graphics, & animated content, and brand & marketing collaterals for SFL and its subsidiaries, incorporating the brand’s innovative nature.
- Digital Marketing Consultation: We provide Digital marketing consultancy services to achieve SFL’s digital marketing objectives through strategic social media marketing, SEO/SEM, Google advertising, and the use of effective digital marketing tools.
The Results
- Dynamic Brand Contents: Through dynamic visualizations and effectual messaging, SFL has recorded increased engagement and improved brand perception and conversion rates.
- Enhanced Brand Awareness: SFL recorded a substantial increase in its brand awareness and reach through the implementation of our integrated digital marketing strategies, targeted efforts, and consistent messaging. Bolstering SFL's reputation as a credible and reliable financial partner.
