Lint Finance, a Fintech Company, approached MBY with an ingenious solution built to revolutionize the financial management system of its users. The solution is an intuitive and secure platform for users to categorize and effect bill payments in a single transaction, track expenses, and manage their finances more effectively.
The Challenges
Although an effective solution, they needed to establish an online presence to effectively communicate their unique brand proposition and product offerings, build a community and engage with their target audience using various digital media channels. Confident in MBY’s expertise in creating distinct brand identities, Lint Finance approached us with their needs.
What did
Mebranding you do
Firstly, we conducted thorough market research to deeply understand the app’s current users, target audience, competitive landscape, product features, and app functionality. Using these insights, we executed the following services for Lint:
- Content Development: With exceptional creativity and storytelling expertise, we crafted visually appealing & engaging content in various formats and types, such as digital banners, designs, videos, and other promotional materials to support marketing activities. We also produced a series of high-quality promotional videos to highlight the solution’s functionalities, features, and benefits, emphasizing the solution’s unique value proposition.
- Digital Marketing: Harnessing the power of content in shaping brand perception, we employ various digital marketing & online advertising strategies to increase brand awareness, convert new users, and meet the marketing objectives of the business.
- Social Media Marketing: Deploying strategic social media marketing tactics and tools, we meticulously managed Lint’s presence across all social media platforms, managing all engagements, interactions, and conversions. We craft unique content tailored to each platform, spotlighting the solution’s unique features and benefits. We also create engaging and relatable content that resonates with the target market and meets its objectives.
The Results
- Increase user sign-up rates: By consistently sharing valuable financial insights and tips in relation to the app’s functionalities, we recorded a significant increase in user sign-up rates.
- Brand awareness: Through online advertising and marketing, our efforts consistently increased brand awareness, measured across Lints’ social media platforms and brand mentions.
