about Sygen
Sygen Pharmacy is a leading pharmaceutical company aimed at revolutionizing the pharmacy experience through the provision of exceptional services and innovative solutions to improve the overall well-being of its customers.
The Challenge
Operating in a saturated market where established players had already built solid brand equity and loyalty, the challenge was to create a unique and distinct brand identity that would differentiate Sygen Pharmacy from the competition and foster positive brand sentiments, engagements, and patronage.
What did
Mebrandingyou do
To enable SYGEN to accomplish its objectives, we rendered the following services:
- Creative Services: Maintaining Sygen Pharmacy’s unique brand style and value proposition, we developed brand and marketing collaterals for Abidec, a product of Sygen Pharma, consistently communicating the company’s commitment to personalized care, innovative solutions, and convenience through coherent brand messaging and unique designs.
- Content Marketing: We implemented content marketing and online advertising campaigns to educate and engage customers. Producing videos and other content formats that provided valuable information about healthcare, wellness tips, updates, and developing trends within the pharmaceutical industry. Establishing Sygen Pharmacy as an industry leader and a trusted source of information.
The Results
- Improved Brand affiliation: Our efforts yielded a stronger brand presence and a significant boost in brand recognition and differentiation. Therefore, positioning Sygen Pharmacy as a reliable, sustainable, and innovative healthcare solutions provider.
- Improved conversion rates: The communication strategies effected enabled Sygen Pharmacy to achieve remarkable business growth, recording an increase in customer acquisition rates, improved customer retention, and positive word-of-mouth recommendations.
Improved market positioning
Design
Branding
Motion graphics
Digital Marketing
